80+ factories worldwide

We are a licensing group with 80+ factories worldwide that designs and develops brands for the bedding industry using American craftsmanship, materials, and specifications.

Licensee Benefits

Superior Service
BIA is a privately held company and is committed to superior service with a focus on custom solutions.

Industry Leader
BIA leads the mattress industry with a portfolio of nationally and internationally recognized brands.

Superior Service
22 domestic manufacturing facilities across North America servicing 144 countries world wide.

Manufacturing Capabilities

Plant layout/design
BIA utilizes top industry consultants to assist with plant layouts and designs for current and new factories. We have retained experts with decades of mattress making experience who have run some of the largest machinery companies in our industry.

Purchasing power
BIA has negotiated favorable prices for its licensees for all key raw materials from foam and springs to non-wovens.

Machinery discounts
With connections to all major machine manufacturers in the world, BIA has negotiated discounts for its licensee partners on all mattress machinery and factory equipment, from sewing machines, quilt machines, flangers, tape edge machines, conveyors, and baggers.

Global raw material sourcing
BIA has negotiated favorable prices for its licensees for all key raw materials from foam and springs to non-wovens.


Major commerce
BIA is one of the largest producers of private label e-commerce mattresses in the United States. We design standard operating procedures, source raw materials, and utilize industry consultants to get factories up and running on national ecommerce accounts.

Large regional stores
Our presence throughout America makes us an attractive supplier to regional stores who want a single source for accounting and billing but fulfillment across the country.

Hospitality customers
We’ve developed relationships with buying groups who service hotels, resorts, cruises and other chains


Spinal zone

Zone quilting
Our zone quilting technology creates a looser quilt panel in the top and bottom third of the mattress, which helps contour to the sleeper’s body and support their center third, the area that carries the most weight. Our zone quilting technology has been endorsed by the Congress of Chiropractic State Associations (COCSA) so customers know they are getting a product that’s engineered to help with aches and pains.

Reinforcing the sides of the mattress, our LifeEdge patented technology prevents the “roll off” feeling at the edge of the bed.

Partnerships and Brands

Since 1905

Eastman House
It Takes Time To Make A Great Mattress

Chittenden & Eastman
Improving Your Sleep Since 1866

Natural Dreams
Naturally Better

Millbrook Beds
Handmade English Beds Since 1946

An American Icon. An American Mattress

Van Vorst Mattress
Since 1888

The Most Comfortable Bed

Licensing Team

Stuart Carlitz
President & CEO
Stuart founded BIA. As CEO, he has been a maverick in the mattress industry for over 40 years. Stuart has spearheaded the company’s double digit growth and has introduced some of the most popular and innovative products in the mattress industry today. Stuart is based in the company’s NJ headquarters.

Mark Dentale
Vice President & Director of Licensing Division
Mark manages over 80 licenses domestically and 5 continents internationally, as well as acquiring additional members and new technologies.

Mark has held senior Vice president roles at Sealy, Simmons and Ashley Furniture as well as running his own retail companies during his nearly 40 year career.


To inquire about being a licensee, please fill out the form.